Tata Consumer Products (TCP) has elevated Anshuman Lenka to the position of Vice President – Shopper Marketing, Beverages. In this strategic role, Lenka will spearhead shopper marketing initiatives for the company’s extensive beverages portfolio—which includes iconic brands like Tata Tea and Tetley—with a focus on enhancing in-store strategies and multi-channel consumer engagement. Having been with the company since 2018, Lenka previously served as Director – Marketing for National Brands in Bangladesh, where he was instrumental in driving international brand growth.
