MUMBAI – Nitin Dhawan, Co-Founder of D2C beauty brand JungleBerry, has outlined a 2026 roadmap that prioritizes “earned trust” over “manufactured hype.” Speaking on the brand’s future, Dhawan emphasized a balanced approach to technology and tradition.
The “Wildly Ayurvedic” Marketing Strategy
JungleBerry aims to solve what Dhawan calls a “shortage of belief” in the cluttered beauty market through:
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Omnichannel Storytelling: Integrating digital education with sensory offline retail experiences.
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Data-Informed Approach: Using data to sharpen execution while letting “human intuition and brand purpose” guide creative decisions.
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Functional Ayurveda: Moving away from mythology to focus on science-led, results-driven formulations that appeal to conscious Gen Z and Millennial consumers.
Key 2026 Goals
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Depth Over Scale: Focusing on fewer, high-impact product stories rather than constant new launches.
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Expansion: Growing the brand’s offline footprint to build tangibility and credibility.
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Community: Leveraging credible “educator” influencers for long-term partnerships rather than one-off promotions.
Dhawan noted that while AI is being used for consumer insights and supply chain efficiency, the brand’s core remains “human-led,” with an end goal of building an enduring, meaningful brand rather than chasing a quick exit.
