NEW DELHI (Feb 7, 2026) – Prasanna Raghav, Senior Vice President and Head of Branded Content at TV9 Network (Associated Broadcasting Company Pvt Ltd), has resigned from his position, ending a nearly six-year tenure with the media powerhouse.
Raghav, who was elevated to the role of Senior Vice President in April 2024, played a defining role in architecting the network’s branded content and native advertising strategies.
Key Highlights of His Tenure
-
Role at TV9: Joined in 2020 as Vice President and Head of Branded Content. He was instrumental in building “The Studio9,” a specialist unit focused on the convergence of traditional TV and digital advertising.
-
Consultative Selling: He is credited with shifting the network toward a content-led, consultative sales approach, working across a diverse portfolio of government bodies, MNCs, and corporate brands.
-
Innovation: Raghav led early innovations in content-commerce integration, helping brands tell stories through native formats rather than traditional 30-second spots.
Professional Background
Before his success at TV9, Raghav held several leadership roles at Zee Group:
-
Zee Media (ZMCL): Served as Deputy Vice President, Strategy, where he led revenue strategy for the news network and the newspaper DNA.
-
Zee Entertainment (ZEEL): Headed the Innovation Studio, focused on creating new advertising formats and brand solutions.
-
Journalism Roots: He began his career as a journalist with prestigious outlets including The Times of India, The Indian Express, and the Oman Tribune.
Recent Leadership Moves at TV9
Raghav’s departure comes during a period of stability for the network’s top brass, following a recent clarification by TV9 Network that refuted rumors of a promoter exit, confirming that the current leadership under CEO Barun Das remains firmly in place.
