LONDON (Feb 24, 2026) — According to the latest WARC Media Platform Insights report, Netflix is poised to become a dominant force in the advertising world, with ad revenue projected to surpass $8 billion by 2030.
The Growth Trajectory
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2025 Performance: Netflix’s ad revenue topped $1.5 billion in 2025, more than doubling its previous year’s performance.
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2026 Outlook: Projections suggest revenue will nearly double again, approaching $3 billion by the end of this year.
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Market Share: By 2027, Netflix is expected to capture 9.2% of global Connected TV (CTV) ad spend.
Outpacing the Industry
Netflix isn’t just growing with the market; it’s eating it. In 2027, its ad revenue is forecast to surge 58%, drastically outperforming the broader CTV market’s expected 9.9% growth.
Strategic Shift: Rather than waiting for the market to expand, Netflix is aggressively poaching budgets from competitors as brands pivot their spending toward the platform’s premium, highly engaged audience.
Why It Matters
This rapid expansion positions Netflix as one of the fastest-growing players in digital advertising, challenging the traditional “Big Tech” ad giants by leveraging its massive global subscriber base.
