MUMBAI: Entertainment and digital media executive Divya Rao has stepped down from her role at Netflix after an impactful tenure of more than five years.
Serving in the Film and Series Marketing division, Rao was instrumental in conceptualizing and executing high-decibel promotional campaigns for the streaming platform’s diverse content slate in India. She announced her departure via a LinkedIn post, reflecting on her creative journey and the memorable projects she brought to life during her time at the company.
A Robust Profile in Media & Digital Tech
Rao brings a wealth of experience across streaming ecosystems, short-form video platforms, and traditional entertainment houses. Her career portfolio includes strategic stints at several marquee media brands:
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TikTok: Managed entertainment partnerships and content strategy.
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Eros International PLC: Worked closely on mainstream film marketing and distribution narratives.
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MissMalini Entertainment & VH1: Handled pop-culture content, brand integrations, and lifestyle marketing.
Strategic Impact at Netflix
During her five years at Netflix, Rao worked at the intersection of consumer insights and entertainment marketing. Her tenure coincided with a massive boom in India’s over-the-top (OTT) landscape, where she helped position Netflix’s original films and regional series as mainstream cultural talking points through innovative, digital-first campaign strategies.
