MUMBAI: Continuing its leadership expansion strategy, prominent Indian creative and digital transformation agency Schbang has appointed senior advertising executive Amit Murthy as its new Business Head. The executive transition marks a significant leadership acquisition for the agency as it looks to scale its market operations.
Murthy announced his new corporate alignment via a LinkedIn post, expressing readiness to lead an agency mandate focused on integrating operational scale, creative storytelling, and purpose-driven brand building.
Executive Profile and Professional Trajectory
Murthy brings extensive experience to Schbang, having spent years managing high-value client portfolios and steering business growth across several of India’s leading advertising networks:
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Immediate Past Role: Prior to this appointment, Murthy served as Vice President at Dentsu Creative, where he managed key corporate accounts and spearheaded creative strategy units.
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Marquee Agency Pedigree: Over a distinguished career in the Indian advertising ecosystem, he has held senior positions at prominent creative firms including The Womb Communications, Enormous, MullenLowe Lintas Group, and Ogilvy.
Strategic Mandate at Schbang
The appointment comes at a time when Schbang is aggressively positioning itself as a fully integrated global creative powerhouse. In his capacity as Business Head, Murthy is expected to oversee client relations, drive new business acquisitions, and synergize the agency’s cross-functional capabilities in technology, media, and content creation to deliver high-impact marketing solutions for partner brands.
