NOIDA: Strengthening its digital advertisement revenue vertical, Zee Entertainment Enterprises Ltd. (ZEEL) has announced the appointment of Shipra Wahi as the Chief Sales Officer for its over-the-top (OTT) streaming platform, ZEE5. Wahi will operate out of the media conglomerate’s Noida office.
In her new role, Wahi will lead the strategic revenue blueprint for ZEE5, overseeing ad sales, monetization strategy, and ad operations. She will report directly to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue at Zee Entertainment.
Executive Profile: Two Decades of Digital and Tech Pedigree
Wahi brings over 20 years of cross-industry experience spanning financial services, e-commerce, consumer technology, and management consulting:
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Immediate Past Role: She joins ZEEL from big tech giant Meta, where she specialized in building and scaling creator partnerships, driving strategic growth, and spearheading ecosystem development within the creator economy.
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Global Corporate Footprint: Over her career, she has held high-impact positions at marquee global organizations, including Amazon, AT Kearney, and Citi.
Monetization Mandate and Leadership Perspectives
The appointment comes at an important juncture as traditional broadcasters aggressively scale their streaming platforms to compete for digital ad spends through programmatic, data-driven, and hyper-targeted advertising solutions.
“The digital ecosystem is undergoing rapid transformation, with advertisers increasingly seeking integrated, data-driven solutions. As we continue to scale the digital business, further sharpening the monetization strategy for ZEE5 remains a key priority… Shipra’s proven abilities to build high-impact revenue strategies will be instrumental in unlocking new growth levers.” — Sandeep Mehrotra, COO – Advertisement Revenue, ZEEL
Acknowledging her new mandate, Wahi emphasized her focus on leveraging ZEE5’s established market presence to build next-generation advertising ecosystems for brand partners. She noted that by combining newer monetization models with innovative ad tech solutions, her team aims to build sustainable, long-term growth engines for Zee’s digital business.
