NEW DELHI: Premium pet care and lifestyle brand Heads Up For Tails (HUFT) has appointed veteran brand strategist Shrutie Kher as its new Head of Marketing. The strategic senior hire comes as the company continues to scale its omni-channel presence and deepen its consumer connection within India’s rapidly growing pet care ecosystem.
Kher announced her new corporate role via social media, marking a transition from the luxury wellness sector to consumer pet retail. In her new capacity, she will lead the company’s core portfolios across brand strategy, community building, pet care advocacy, and omni-channel consumer experience.
Executive Profile: Over 17 Years of Luxury & Consumer Pedigree
Kher brings over a decade and a half of rich experience in scaling high-end lifestyle, wellness, and global consumer brands in India:
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Immediate Past Role: Prior to joining Heads Up For Tails, she spent nearly three years as the Marketing Director at luxury wellness and skincare brand Kama Ayurveda.
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Marquee Brand Portfolio: Throughout her distinguished career, she has spearheaded marketing blueprints and retail strategies for prominent beauty, cosmetics, and media giants, including Colorbar Cosmetics, Kylie Cosmetics, Anastasia Beverly Hills, and The Times of India Group.
Strategic Mandate at Heads Up For Tails
The Indian pet care market has witnessed a massive premiumization wave, with consumers increasingly leaning toward specialized nutrition, curated accessories, and holistic wellness services.
At HUFT, Kher’s cross-industry expertise in luxury retail and high-engagement consumer storytelling will be vital. Her core mandate will involve elevating the brand’s community-driven initiatives, expanding digital and physical touchpoints, and solidifying HUFT’s positioning as India’s premier destination for holistic pet care and lifestyle solutions.
