SAN FRANCISCO: In a high-profile executive acquisition, artificial intelligence research and deployment pioneer OpenAI has named Colin Fleming as its new Chief Marketing Officer (CMO), Business.
The corporate announcement was made public by Fleming himself through a LinkedIn post on May 28, 2026, shortly after he confirmed his departure from digital workflow company ServiceNow. Expressing his enthusiasm for the new role, Fleming remarked, “Now I get to share what’s next: I’m joining OpenAI as Chief Marketing Officer, Business. Hard to overstate how surreal that sentence feels”.
Professional Background and Past Corporate Stints
Fleming brings a deep reservoir of high-level enterprise software and brand-building experience to OpenAI’s expanding business division:
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ServiceNow: He most recently served as Executive Vice President (EVP) and Chief Marketing Officer, describing his time at the company as the “most meaningful chapter” of his professional career.
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Salesforce: Prior to his time at ServiceNow, Fleming spent a formidable 13 years rising through the ranks at cloud software titan Salesforce. His tenure there culminated in his appointment as Executive Vice President, Global Marketing and Chief Brand Officer.
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eSoles, LLC: Earlier in his commercial marketing career, he functioned as the Head of Marketing and a Partner at eSoles, LLC.
From the Racetrack to the Tech Corner
In addition to his corporate marketing credentials, Fleming’s background includes a non-traditional early career path. Before transitioning full-time into enterprise technology and brand leadership, he was a professional racing driver with Red Bull, competing at the upper echelons of motorsports right on the edge of Formula 1.
His strategic positioning at OpenAI comes at a time when the AI firm continues to aggressively scale its commercial footprint and enterprise product ecosystem globally.
