NEW DELHI: The Duolingo English Test (DET) has announced the appointment of Divya Rao as its Marketing Lead for India. In her new capacity, she will spearhead the brand’s comprehensive marketing blueprint across the country, focusing on accelerating brand awareness, driving student engagement, and forging strategic institutional partnerships.
Ms. Rao brings over 12 years of specialized strategic marketing experience, having managed high-growth consumer and entertainment portfolios for prominent global enterprises.
Proven Track Record in Consumer Entertainment
Prior to joining the Duolingo English Test framework, Ms. Rao built an extensive career leading large-scale cultural and brand campaigns:
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Netflix India: During her five-year tenure as a core member of the marketing division, she conceptualized and executed major promotional campaigns. She was instrumental in driving audience engagement and brand growth for high-profile shows and cinematic releases, including Money Heist, Stranger Things, Heeramandi, Khakee, The Royals, and Taskaree.
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TikTok & ByteDance: Served as the lead for entertainment marketing and strategic partnerships, building collaborative bridges with leading film studios, over-the-top (OTT) platforms, television networks, music labels, and sports organizations.
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Eros Now: Managed entertainment alliances and launched major integration frameworks for premium live programming and multi-platform content releases.
At DET, her deep expertise in multi-channel consumer integration will be leveraged to scale the assessment platform’s presence in India’s competitive study-abroad and language-proficiency markets.
