NEW DELHI: In a strategic expansion of its monetization and content monetization leadership, NDTV has officially appointed Gaurav Mehrraa as the Revenue Head – Brand Studio, NDTV Hindi & Regionals.
In his new executive mandate, Mehrraa will spearhead content-led revenue generation, bespoke marketing integrations, and scalable brand partnerships as the media network aggressively expands its footprint across Hindi-speaking markets and regional demographics.
Executive Track Record and Industry Background
Mehrraa transitions to NDTV backed by over two decades of high-level experience across branded content ecosystems, media sales, growth strategy, and high-impact corporate campaigns.
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TV9 Network: Most recently, he served as the National Head and Vice President at TV9 Network, where he successfully piloted content-driven revenue frameworks across both broadcast television and digital assets.
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Prior Senior Leadership: His extensive media and telecom portfolio includes high-level strategic roles at elite domestic corporations, including Network18 Group, Zee Entertainment Enterprises Limited (ZEEL), Reliance Broadcast Network, CNBC-TV18, Idea Cellular, and Vodafone India.
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Academic Background: He is an alumnus of the prestigious Faculty of Management Studies (FMS) and DAV College, Amritsar.
Throughout his career, Mehrraa has specialized in building integrated campaigns, editorial integrations, influencer outreach, and on-ground activations. His portfolio of notable branded properties includes Castrol Super Mechanic Contest, Mahindra Unlimit Bharat, Sensodyne Oral Health Awareness, Castrol Pragati Ki Paathshaala, and Ultratech Baat Ghar Ki.
Corporate Leadership Endorsements
Welcoming the new revenue chief, Rahul Kanwal, CEO and Editor-in-Chief of NDTV, emphasized the strategic importance of the role:
“Gaurav brings a strong understanding of brands, markets and content-led revenue. As NDTV expands its Hindi and regional footprint, his experience in building scalable brand solutions and partnerships will add significant strength to our growth journey.”
Rahul Shaw, Chief Experiences Officer at NDTV, echoed these sentiments, noting that Mehrraa’s appointment underscores the company’s laser-focus on recruiting revenue leaders who effectively combine deep market intelligence with creativity and execution.
Commenting on his onboarding, Gaurav Mehrraa stated that he is excited to join the legacy network—highly respected for its credibility across languages and platforms—to architect premium brand solutions that deliver trust, impactful storytelling, and measurable commercial value to enterprise partners.
