GURUGRAM — Digital marketing and creative agency Lyxel&Flamingo (L&F) has announced the strategic return of Aayushi Nandwani, appointing her as the new Group Head – Media Creatives.
The announcement, which marks a significant senior addition to the agency’s creative leadership team, was shared by Nandwani via her professional network channels.
A Strategic Second Stint and Leadership Mandate
Nandwani’s return to Lyxel&Flamingo comes after a brief period away from the agency, signaling her alignment with L&F’s long-term creative and operational strategy:
-
The Creative Mandate: In her new role as Group Head of Media Creatives, Nandwani will spearhead the conceptualization, execution, and scaling of multimedia campaigns. Her focus will center on blending performance marketing data with high-impact visual storytelling across digital and social platforms.
-
The Professional Journey: Nandwani rejoins Lyxel&Flamingo from ad-tech platform VDO.AI, where she served a brief six-month tenure as Associate Manager – Publisher Success.
-
Familiar Ground: This appointment marks her second major stint with L&F. She previously spent over two and a half years at the agency, building their creative assets between June 2023 and December 2025.
Agency Outlook and Creative Expansion
Lyxel&Flamingo has steadily expanded its client roster across beauty, FMCG, lifestyle, and direct-to-consumer (D2C) sectors. By restructuring its media creative division under returning talent, the agency aims to deliver more agile, tech-driven design solutions.
“I’m incredibly excited to be part of this talented team, immerse myself in the culture of creativity and innovation, and contribute to the amazing work we are doing here,” Nandwani stated, emphasizing her objective to elevate the agency’s output in an increasingly competitive digital advertising ecosystem.
