MUMBAI — Leading financial services provider Tata Capital has expanded its corporate communications framework with the appointment of Shilpi Dasgupta as Assistant Vice President (AVP) – Corporate Communications. Based out of the company’s Mumbai headquarters, Dasgupta will lead initiatives aimed at amplifying the brand’s narrative across digital and traditional landscapes.
In her new capacity, Dasgupta will take charge of anchoring Tata Capital’s corporate communications agenda. Her core responsibilities include driving media relations, executive positioning, thought leadership, and high-level reputation management across the firm’s diverse financial verticals.
Professional Portfolio and Industry Experience
Dasgupta brings over 13 years of specialized experience in communications, public relations, and media strategy, having successfully managed brands across the technology, BFSI, fintech, and corporate sectors.
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Fintech Leadership at Zopper: Prior to joining Tata Capital, she served as AVP – Marketing and PR at insurtech platform Zopper. During her tenure, she headed public relations, executive content creation, corporate reputation management, and targeted communication campaigns for new product rollouts.
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Agency Foundations: Her background includes intensive tenures at global communications consultancies Edelman and Weber Shandwick, where she managed integrated communications, media engagement, and brand-building strategies for a large portfolio of institutional clients.
Focus Areas for the Corporate Communications Mandate
With Tata Capital expanding its retail loan books, digital wealth management services, and green financing portfolios, Dasgupta’s strategic mandate will prioritize several key operational areas:
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Executive Positioning: Cultivating a strong corporate voice by aligning executive insights with current macroeconomic and financial industry trends.
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Media Strategy: Strengthening ties with mainstream business, financial, and tech media to ensure accurate and transparent organizational storytelling.
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Reputation Management: Deploying robust communication safeguards to protect brand equity across digital channels and public forums during a phase of accelerated digital transformation.
