NEW DELHI — Strengthening its branded content and integrated marketing capabilities, NDTV has appointed industry strategist Shresht Kapur as its new Regional Head – North, Brand Studio.
Kapur joins the network from TV9 Network, where he previously served as Territory Head – North for Content Revenue. In his new role at NDTV, he will spearhead business development, drive strategic advertiser partnerships, and scale integrated, content-led marketing solutions across NDTV’s comprehensive multi-platform ecosystem in the northern market.
Branded Content Expertise & Portfolio
Kapur brings an extensive background in consultative sales, content monetization, and campaign development. He is recognized within the media industry for translating complex brand objectives into high-impact, narrative-driven campaigns that balance storytelling with quantifiable business performance.
Proven Brand Pedigree:
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Previous Tenure: Successfully scaled TV9 Network’s branded content and revenue footprint across North India by locking in multi-sector, long-term brand integrations.
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Key Brand Deployments: Orchestrated high-impact marketing partnerships for major consumer giants, including Samsung, Realme, Sensodyne, DS Group, JK Tyre, Sleepwell, All Out, and Probo.
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Industry Recognition: His contributions to the domestic media sales ecosystem earned him a spot on the prestigious e4m Revenue Leaders 30 Under 30 list.
Strategic Focus at NDTV
At NDTV, Kapur’s core focus will center on expanding the Brand Studio’s revenue pipelines by collaborating with top-tier advertisers to build insight-led native content solutions. His appointment highlights NDTV’s ongoing corporate focus on upgrading its digital and linear advertising architecture to deliver modern, integrated brand narratives.
