NOIDA — In a strategic addition to its ad-sales and corporate monetization teams, Zee Media Corporation Limited has appointed seasoned creative strategist Kunal Chitravanshi as Ideation Lead and Assistant Vice President (AVP) – Brand Solutions.
Chitravanshi steps into his new leadership role directly from TV9 Network, where he previously served as Assistant General Manager – Creative Brand Solutions.
Executive Profile and Cross-Media Expertise
Chitravanshi joins Zee Media with over a decade of specialized experience in conceptualizing integrated brand campaigns, intellectual properties (IPs), and native content formats:
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The TV9 Tenure: At TV9 Network, he was responsible for steering creative brand integrations and executing high-impact advertising campaigns across multiple regional and national news channels.
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Multi-Platform Pedigree: Over his ten-year career, his professional portfolio has spanned diverse media verticals, including television networks, mainstream radio broadcasting, corporate events, digital media houses, and creative advertising agencies.
Strategic Mandate at Zee Media
As the domestic news broadcasting landscape shifts toward hybrid ad-models and integrated branded content, Chitravanshi’s core operational focus at Zee Media will encompass:
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Custom Brand Solutions: Leading the ideation and development of cross-platform native content campaigns for institutional advertisers across the entire Zee Media network portfolio.
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Revenue Innovation: Creating specialized intellectual properties (IPs) and event-led digital integrations to unlock non-traditional revenue streams.
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Client Synergy: Partnering with legacy and direct-to-consumer (D2C) brands to translate marketing objectives into high-recall editorial and visual campaigns.
