MUMBAI — JioStar has elevated Prashant Khanna to the role of Head of Sports: Rights, Innovation, and Cricinfo Business. The announcement was made public by Khanna through a recent update on his LinkedIn profile.
Khanna previously served as the Head of Sports & Live Experience Production Technology & Services within the organization.
A Broader Business Vision for JioStar Sports
In his new role, Khanna will pivot from his previous focus on production technology to a comprehensive business strategy role, managing media rights, strategic partnerships, and digital growth. Reflecting on his promotion, Khanna noted the shifting dynamics of the sports media landscape.
“This role is an opportunity to build on those experiences from a broader business perspective, bringing together rights, partnerships, innovation and digital to help shape the next phase of growth for JioStar Sports,” Khanna stated in his post. “The sports industry is evolving rapidly, creating new opportunities for broadcasters, rights holders and technology to work more closely than ever before.”
A Nine-Year Trajectory
Khanna brings nearly a decade of experience within the combined network’s ecosystem to his new leadership position:
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Tenure: He has been with JioStar since November 2024, following a nearly nine-year career trajectory spanning Star, Disney Star, and the current consolidated entity.
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Background: His extensive background spans sports production, media technology, and broadcast innovation, where he helped scale production capabilities for major live sporting events.
In his concluding remarks, Khanna expressed his outlook for the role, stating that he looks forward to collaborating with leagues, partners, and governing bodies to unlock long-term value across the broader sports ecosystem.
