MUMBAI / NEW DELHI — In a major executive acquisition within India’s digital entertainment sector, Shilpa Sharda has joined Prime Video & Amazon MGM Studios as the Head of Music for India.
Sharda announced her new mandate via social media, confirming she will spearhead the music strategy, licensing framework, and audio-driven storytelling initiatives for the streaming platform’s expanding Indian content slate.
A Decade of Music Ecosystem Expertise
Sharda transitions to the tech and streaming giant following an extensive, highly successful tenure at global digital music company Believe India:
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Long-Term Tenure: She spent nearly ten years at Believe India, anchoring key portfolios across artist development, music marketing, and localized label partnerships.
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Most Recent Mandate: She served as the Director – Artist Services, where she was highly regarded for building out India’s independent music ecosystem and scaling non-film music catalogs through strategic distribution.
Strategic Scope at Prime Video & MGM
In her new role, Sharda will oversee all musical dimensions across Prime Video and Amazon MGM Studios’ localized productions:
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Content Integration: Her desk will manage the creation and curation of original soundtracks, series scores, and musical themes across Indian Amazon Originals, feature films, and unscripted series.
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Artist Alliances & Marketing: She will lead strategic partnerships with prominent artists, independent musicians, and major record labels, utilizing music as a primary vehicle for audience engagement and cultural footprint campaigns.
The appointment underscores a broader industry shift toward the convergence of screen entertainment and digital audio streaming, with major OTT (Over-the-Top) platforms heavily investing in dedicated music leadership to differentiate their original programming.
