NEW DELHI — Premium luxury accessories brand Da Milano has officially named Nehha Chandra as its new Head of Marketing.
Chandra brings over two decades of extensive industry experience across the luxury, automotive, retail, and fashion sectors to her new executive role, where she will spearhead the brand’s overarching marketing strategy and market positioning.
1. Executive Profile and Career Trajectory
Chandra’s career spans more than 20 years, marked by high-level brand building and consumer engagement portfolios across prominent Indian and international labels:
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Most Recent Role: Served as Head of Marketing at luxury home decor firm Sarita Handa Exports from 2024 to 2025.
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Prior Leadership & Tenure: Held strategic marketing positions at premium automotive and lifestyle brands including Volvo Cars India, TAG Heuer (LVMH Watches & Jewelry), Reliance Retail, and luxury fashion label Ritu Kumar.
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Core Expertise: Developing consumer engagement matrices, omni-channel luxury branding, and orchestrating high-impact marketing campaigns across diverse retail categories.
2. Strategic Vision for Da Milano
In her new capacity at Da Milano, Chandra will be tasked with steering the premium leather goods and accessories manufacturer through its next phase of market expansion.
Her appointment comes as luxury retail brands aggressively pivot toward digital-first consumer experiences, premium experiential retail, and deeper penetration into tier-1 and tier-2 markets. Leveraging her background at top-tier global brands like TAG Heuer and Volvo, Chandra is expected to refine Da Milano’s brand narrative, optimize marketing spend, and elevate its luxury market footprint.
