BENGALURU — In a major executive acquisition within India’s premium lifestyle segment, Mia by Tanishq, the fine jewelry brand under the Titan ecosystem, has officially appointed Ms. Sneha Kanukolanu as its new Marketing Lead.
Kanukolanu announced her transition to the Tata-backed jewelry major via a corporate update on LinkedIn. The strategic hire comes as Mia by Tanishq aggressively expands its retail footprint and digital engagement strategies to capture India’s booming youth-centric and working-women consumer segments.
A Decade of Lifestyle Brand Expertise
Kanukolanu joins Titan with over ten years of deep-domain marketing experience across brand architecture, multi-channel communication strategy, and direct-to-consumer (D2C) digital marketing. Her career spans prominent advertising networks as well as leading apparel and lifestyle conglomerates:
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The Bear House: Prior to her new appointment, she served as the Head of Marketing for the menswear label, where she successfully engineered high-impact retail expansions, digital performance initiatives, and high-volume seasonal assets like the Black Friday campaigns. She also launched niche brand verticals including Bear Care and the Bear Café concept.
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Aditya Birla Fashion and Retail Ltd. (ABFRL): Kanukolanu previously managed corporate portfolios as Brand Manager, driving mainstream visibility for marquee lifestyle labels.
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Advertising Foundations: She honed her early career strategies within elite global creative networks, including the DDB Mudra Group and Leo Burnett.
Strategic Roadmap for Mia by Tanishq
At Mia, Kanukolanu will lead the brand’s overarching marketing blueprint, omni-channel storytelling, and customer retention campaigns. Her dual expertise in traditional agency creative frameworks and modern D2C scaling will be central to keeping the brand competitive against emerging players in the lightweight, everyday-wear fine jewelry landscape.
The Market Outlook: As consumer preferences shift decisively toward lightweight, affordable luxury, institutional players like Titan are systematically pulling top-tier lifestyle and digital-first marketers into their ranks. Kanukolanu’s appointment underscores Mia’s focus on using aggressive digital content and rapid retail expansion to secure a larger share of the modern working woman’s wardrobe.
