MUMBAI — In a strategic move to strengthen its activewear and athletic retail portfolio, footwear giant Metro Brands Limited has announced the promotion of Ms. Meenakshi Samantaray to the position of Vice-President, Sports Marketing & Visual Merchandising.
Samantaray, who has been an integral part of the company’s marketing leadership for the past two years, will now steer the brand’s sports marketing initiatives and retail visual strategy across its pan-India network.
Strategic Mandate and Retail Footprint
In her elevated executive role, Samantaray will bridge consumer engagement and experiential retail design:
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Dual Portfolio Leadership: She will oversee the unified portfolio of Sports Marketing and Visual Merchandising, ensuring that athletic product storytelling aligns seamlessly with the in-store and digital customer experience.
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Athletic Segment Growth: The elevation comes as Metro Brands continues to expand its presence in the premium sports and athleisure segment, leveraging strategic brand partnerships and modern retail formats.
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Cross-Industry Expertise: Bringing a diverse professional background to the vice-presidential role, Samantaray previously spent nearly five years at media conglomerate Zee Entertainment Enterprises Limited (ZEEL) and also served as the National Marketing Manager for ACC Cement.
