BENGALURU — Fragrance brand Signature Scents & Co. has appointed Sanaa Shaikh as its new Chief Marketing Officer (CMO). Shaikh officially announced her transition into the strategic leadership role through a post on LinkedIn.
She will be based in Bengaluru, collaborating closely with founder Rewant Veer Singh to drive the brand’s national expansion and marketing footprint.
Marketing Leadership & Professional Background
The leadership onboarding brings extensive cross-functional marketing and brand strategy experience to the executive team:
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Executive Transition: Prior to joining Signature Scents & Co., Shaikh served as the Head of Marketing at Bellator Group, leading brand visibility and event design initiatives.
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Industry Expertise: Bringing over 9 years of professional marketing experience, Shaikh specializes in driving cross-functional collaboration, consumer engagement campaigns, and high-impact brand strategies.
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Strategic Focus: In her new capacity as CMO, she will oversee global brand positioning, market outreach, and growth strategies for the Bengaluru-headquartered brand.
