NEW DELHI — Global communications network Havas has appointed Paul Bland as Chief Performance & Ecommerce Officer and Head of Havas Market.
Bland, who previously served as Chief Digital Officer (CDO) at Havas Media Network, announced the executive transition in a professional update, emphasizing his focus on driving AI-enabled and agentic commerce initiatives across the network’s global operations.
Strategic Mandate & Key Leadership Focus
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Global Portfolio Expansion: In his expanded leadership capacity, Bland will oversee Havas Market’s international network of performance strategists, retail media specialists, and e-commerce consultants.
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Focus on AI & Agentic Commerce: Bland highlighted the transformative impact of artificial intelligence and automated commerce models on consumer purchasing behaviors, aiming to build more integrated, end-to-end customer experiences.
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Client & Media Integration: Beside his broad strategic duties, Bland will continue to guide digital operations for major client accounts, including Emirates, while working to align Havas Market’s capabilities directly with the agency’s core global media offering.
