London / New Delhi | August 3, 2026
Global creative and technology agency VML has appointed Cat Davis as its UK Chief Marketing Officer (CMO). She joins the agency’s senior executive team to drive business growth, brand reputation, and market expansion across its integrated service lines.
In her new role, Davis will report directly to VML UK Group CEO Joe Petyan. Her appointment comes on the heels of major industry milestones for the network, including winning 10 Cannes Lions—anchored by a Grand Prix for “The KitKat Heist”—and being named Campaign’s Global Network of the Year.
Executive Profile & Leadership Brief
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Executive Appointed: Cat Davis
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New Designation: Chief Marketing Officer (CMO), VML UK
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Reporting To: Joe Petyan, Group CEO, VML UK
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Prior Experience: First CMO at Atomic London; Group Marketing Director at The MISSION Group; former CMO at Grey, Cheil, gyro, Carat, and Fold7
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Industry Recognitions: WACL Executive Committee Member, Campaign A-Lister, Creative Pool Top 100 Influencer, IPA & Campaign Women of Tomorrow Finalist
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Core Mandate: Growth strategy, brand marketing, reputation management, and multi-channel expansion across advertising, social, commerce, customer experience (CX), and tech transformation
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Domain Focus: Executive Appointments, Agency Growth Strategies, Advertising Leadership & C-Suite Mobility
