MUMBAI — Jio BlackRock, the asset management joint venture between Jio Financial Services and BlackRock, has appointed veteran marketing leader Meraj Hasan as Head of JV Brand.
Hasan officially assumed his new Mumbai-based role this month, where he will oversee brand architecture, market positioning, and strategic communications for the financial joint venture. A seasoned brand strategist, Hasan previously served as Chief Marketing Officer at Welspun Group from December 2017 to December 2020 and held senior agency leadership roles at Havas. His leadership comes as Jio BlackRock scales its presence across India’s mutual fund and asset management ecosystem.
Key Highlights
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Executive Appointment: Meraj Hasan joins Jio BlackRock as Head of JV Brand, based out of Mumbai.
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Proven Executive Track Record: Former Chief Marketing Officer at Welspun Group (2017–2020) with key past stints at global advertising agency Havas.
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Strategic Brand Leadership: Tasked with building and driving brand strategy for the joint venture in India’s expanding wealth management market.
