BENGALURU — Premium beverage alcohol major Diageo India (United Spirits Limited) has promoted Mohit Cherian to the position of Category Director.
Cherian, who has been with Diageo India since February 2020, previously served as Senior General Manager – Brand Marketing, where he led the marketing strategy for the Bottled-in-India (BII) Scotches portfolio. Before joining Diageo India, Cherian spent several years at Aditya Birla Fashion and Retail Limited (ABFRL), where his last role was Assistant Vice President and Head of Marketing for Allen Solly.
Key Leadership Updates
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Executive Name: Mohit Cherian
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New Role: Category Director
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Outgoing Role: Senior General Manager – Brand Marketing (BII Scotches)
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Company: Diageo India
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Career Background: Former Assistant Vice President & Head of Marketing (Allen Solly) at Aditya Birla Fashion and Retail Limited
