BERLIN — Paramount has named global marketing veteran Michael Willeke as Vice President of Marketing for the GSA region (Germany, Switzerland, and Austria), effective September 1, 2026.
In his new role, Willeke will lead regional brand strategy, oversee promotional campaigns, and expand the market presence of the Paramount+ streaming service alongside Paramount’s theatrical and entertainment portfolio across central Europe.
Executive Profile & Strategic Mandate
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Appointee: Michael Willeke
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New Designation: Vice President of Marketing – GSA (Germany, Switzerland, Austria)
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Effective Date: September 1, 2026
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Corporate Target: Scaling subscriber reach and audience engagement for Paramount+ and legacy Hollywood properties across the GSA territories.
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Previous Role: Vice President of Marketing – Sparkling Flavours Europe at The Coca-Cola Company
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Industry Experience: Over 17 years at The Coca-Cola Company (since 2009) in senior marketing and brand leadership roles, alongside prior brand management experience at Puma.
