GURUGRAM — India’s largest airline, IndiGo (InterGlobe Aviation Limited), has strengthened its marketing leadership team with the appointment of Mayank Kumar as Head of Content and Creative – Marketing.
Bringing over 14 years of experience across fintech, travel tech, e-commerce, and media, Kumar will oversee IndiGo’s brand narrative, creative direction, and customer-facing content strategy across digital and traditional touchpoints.
Executive Appointment & Creative Strategy Matrix
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Corporate Entity: InterGlobe Aviation Limited (IndiGo).
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Appointee: Mayank Kumar.
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Designated Office: Head of Content and Creative – Marketing.
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Industry Sector: Aviation, Travel, and Consumer Internet.
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Prior Professional Experience:
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Former Head of Content – Associate Director at MobiKwik (led brand, social media, CRM, and in-app content).
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Spent nearly nine years at MakeMyTrip leading content strategy and travel brand positioning.
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Previously held roles at Times Internet and Vigilante Communication.
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Executive Mandate & Operational Scope:
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Steering IndiGo’s creative expression and overarching brand story across domestic and international markets.
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Managing end-to-end content architecture spanning digital marketing, social media channels, app copy, and CRM engagements.
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Elevating creative engagement as the airline expands its multi-hub fleet footprint.
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