BENGALURU — Organized gold-buying firm White Gold has appointed former journalist and media professional Sreeja MS as its Head of Communications.
In her new role, she will steer the company’s strategic communications mandate as White Gold expands its brand footprint within the organized gold-purchasing sector.
Key Profile & Career Transitions
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New Designation: Head of Communications, White Gold
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Professional Experience: 15 years spanning mainstream journalism, broadcast reporting, newsroom production, and branded content
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Journalism Background: Began career as an Associate Producer and Field Reporter at News9, working across news stories, bulletins, and feature coverage
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Branded Content Transition: Shifted from core journalism to media-side branded content three years ago, holding leadership roles at Times Network
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Core Mandate: Overseeing strategic corporate communications, public relations, and brand narrative as the firm positions itself in the organized gold-buying market
