MUMBAI — Creator economy platform Creator18 has appointed Heena Lulla as Business Head to spearhead commercial growth, scale brand-creator IP integrations, and expand agency operations across domestic and regional markets.
Reporting to Chief Executive Officer Anurag Iyer, Lulla brings over two decades of cross-functional media experience spanning sales, digital content strategy, brand partnerships, and influencer marketing across India and Southeast Asia.
Executive Profile & Operational Mandate
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Executive Designation: Appointed as Business Head at Creator18.
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Reporting Line: Works directly under the leadership of Anurag Iyer, Chief Executive Officer.
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Professional Background: Over 20 years of expertise in media sales, digital content development, IP commercialization, and creator-led marketing ecosystems.
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Career Track Record: Previously served as Vice President at ZEE Entertainment Enterprises, Associate Vice President for Digital and New Media at Radio City, and Co-Founder of parent-influencer platform VIParents.
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Strategic Focus: Tasked with expanding creator network monetisation, structuring scalable brand-creator-platform alliances, and establishing market leadership in the evolving creator economy space.
