MUMBAI — Creative agency Ulka, operating under the BBDO Group India umbrella, has appointed industry veteran Maithili Mullick as its new Executive Creative Director.
In her new role, she will report directly to Rakesh Menon, Chief Creative Experience Officer at Ulka, contributing to the agency’s expanding creative portfolio and strategic vision.
Key Profile & Industry Experience
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Professional Background: Maithili Mullick brings extensive creative agency experience, having spent 12 years with FCB Interface prior to undertaking an international stint with ANZ Bank’s in-house agency in Australia.
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Leadership Commentary: Commenting on her appointment, Mullick noted the strong creative ambition and collective drive within Ulka as key factors in her transition. Chief Creative Experience Officer Rakesh Menon lauded her rare blend of strategic acumen and intuitive creative execution.
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Agency Growth Mandate: Her appointment supports Ulka’s broader organizational goals to elevate campaign quality, foster collaborative team environments, and scale its market presence across platforms.
