DUBAI / RIYADH — Wearable health and fitness technology brand WHOOP has appointed Nojoud Radwan as its Senior Marketing Lead for the Gulf Cooperation Council (GCC) region.
Radwan transitions to the role following her tenure at adidas, where she served as Senior Marketing Manager in Saudi Arabia, directing integrated marketing initiatives across digital, retail, and creator ecosystems.
Key Leadership Highlights
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New Assignment: Appointed as Senior Marketing Lead – GCC at WHOOP, driving brand positioning, regional strategy, and growth initiatives across the region.
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Previous Experience: Served as Senior Marketing Manager for adidas in Saudi Arabia (August 2024 – August 2026), focusing on localized campaign execution, cultural alignment, and influencer-led activations.
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Multinational Background: Spent over six years at Nestlé, most recently as Digital Marketing Manager across 19 markets, specializing in e-commerce, performance marketing, and social media strategy. Early career includes brand management roles at The Coca-Cola Company starting in September 2013.
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Strategic Mandate: Expected to scale WHOOP’s market presence, consumer engagement, and digital footprint across GCC territories.
