NEW DELHI — Digital media network NDTV has appointed senior media strategist Avinash Singh to bolster its digital strategy and online reputation architecture.
Singh brings nearly ten years of expertise in strategic communications, online reputation management (ORM), brand sentiment analysis, and digital narrative operations. Prior to joining NDTV, he served as Manager – Online Reputation Management and Reputation Strategy at the India Today Group for over three years, overseeing image-building initiatives and counter-misinformation strategies across AajTak and India Today. His earlier career includes leadership roles in narrative operations at Nation with NaMo, as well as corporate communications positions at the Indian Chamber of Food and Agriculture and Arrucus Media.
Core Takeaways
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Appointed Executive: Avinash Singh.
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New Organization: NDTV.
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Core Mandate: Driving digital strategy, online narrative building, and brand reputation management.
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Previous Role: Manager – Online Reputation Management & Reputation Strategy at India Today Group (AajTak, India Today).
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Key Experience: Nearly a decade spanning digital PR, data-driven narrative strategy (ex-Nation with NaMo), counter-misinformation, and strategic communications.
