MUMBAI — Healthtech and hair-care brand Traya has announced the internal promotion of Anvi Desai to the role of Senior Brand Manager.
Desai joined Traya in 2025 as Brand Manager, bringing a strong track record across corporate strategy, go-to-market execution, e-commerce growth, and key account management. Her career trajectory spans management consulting and brand leadership within the beauty and digital retail ecosystems, with prior experience at major consumer and strategy firms including Unilever, Nykaa, and UC Strategy (Universal Consulting India Pvt Ltd).
Her elevation comes as the direct-to-consumer health brand continues to scale its market positioning and e-commerce expansion strategies.
