The Coca‑Cola Company India has announced the promotion of Rohan Prasher to Senior Director, Marketing – Digital Lead, effective June 2025. In this elevated role, Prasher will be responsible for spearheading the digital marketing strategy for Coca-Cola’s operations in India, one of the company’s fastest-growing markets.
Prior to this, he served as Director, Media Operations – India & Southwest Asia, where he played a pivotal role in shaping media strategies across the region.
Sharing the news on LinkedIn, Prasher wrote:
“I’m incredibly proud to announce my new role as Senior Director, Digital Lead at The Coca‑Cola Company India. My journey here began in 2022 – a new city, a new team, and new colleagues and agency partners. Joining Coca‑Cola was truly one of the most important and best decisions I’ve ever made – ‘Real magic,’ indeed.”
With nearly 17 years of experience in media strategy, communications, product management, and branding, Prasher has held leadership roles at Asian Paints, Reliance, and Madison Media before joining Coca-Cola in 2022.
This leadership elevation underscores Coca-Cola’s continued investment in digital innovation and consumer engagement within the Indian market. With Prasher at the helm of digital marketing, the company aims to strengthen its online presence and consumer connectivity across platforms.
