CaratLane, a TATA enterprise and one of India’s leading omni-channel jewellery brands, has launched its new festive campaign celebrating Teej, starring the beloved television couple Divyanka Tripathi Dahiya and Vivek Dahiya.
The Campaign Film
Set against the vibrant backdrop of Teej, the campaign delicately portrays the intimacy and tradition of the festival, celebrated across Rajasthan, Uttar Pradesh, Delhi, Haryana, and Bihar. The narrative follows a heartfelt story of love, rituals, and thoughtful gifting, offering a modern yet rooted perspective on marriage and celebration.
💬 Shaifali Gautam, CMO, CaratLane, said:
“Teej is a cherished occasion, especially for our North Indian customers… With Divyanka and Vivek leading this narrative, we aim to create a moment that feels both intimate and relatable.”
Jewellery with Emotion
The film subtly promotes CaratLane’s gold and diamond festive collection, encouraging husbands to celebrate Teej with small, meaningful gestures—like gifting a carefully chosen piece of jewellery.
North India Focus
CaratLane is strategically strengthening its regional presence in North India, especially in Uttar Pradesh, where brand affinity among young couples and gifting audiences is growing rapidly. With over 50 stores in the region and more on the way, CaratLane continues to blend traditional values with contemporary style.
