Pepe Jeans London, one of India’s leading denim and lifestyle brands, has appointed Rakesh Jallipally as its new Chief Executive Officer (CEO) in India, effective July 24, 2025. The appointment reflects the company’s strategic focus on accelerating growth in the dynamic Indian fashion market.
With over 18 years of experience in fashion, retail, and consumer technology, Jallipally brings a strong combination of strategic vision, operational expertise, and market insight to the brand.
Expressing his excitement, Rakesh Jallipally said, “I’m thrilled to be joining Pepe Jeans, a brand that has continually redefined denim and casual wear for millions of Indian consumers. I look forward to collaborating with the talented team to enhance the brand’s presence, broaden our reach, and connect more deeply with our customers. Together, we aim to build on Pepe Jeans’ iconic legacy and unlock its next phase of growth in India.”
Rakesh’s appointment comes at a crucial time as Pepe Jeans aims to strengthen its omni-channel strategy, deepen relevance among fashion-forward consumers, and drive innovation in products, retail formats, and digital engagement.
Before joining Pepe Jeans, Jallipally served as Vice President at Flipkart, where he successfully led the launch and growth of “Spoyl,” a Gen Z-focused fashion platform, and managed the men’s fashion category. He also played a key role in launching AZORTE at Reliance Retail and held senior positions at Arvind Fashions Ltd. and Raymond Ltd.
Rakesh Jallipally is an alumnus of IIM Lucknow, where he specialized in Marketing and Strategy.
