Crayons Advertising, one of India’s leading independent creative agencies, has officially entered the professional cricket arena as a co-owner of the New Delhi Tigers franchise in the upcoming Delhi Premier League T20 – Season 2 (DPLT20). This marks a new chapter for Crayons, aligning its legacy of community engagement, youth empowerment, and passion for sports with the vibrant world of cricket.
The New Delhi Tigers, led by promising Delhi talents Himmat Singh and Prince Yadav, will debut on 3rd August 2025 at Arun Jaitley Stadium, following the league’s kickoff on 2nd August 2025. Organized by Perfect Pitch Events & Sports, the DPLT20 is fast emerging as a marquee regional cricket league, attracting over 400 male and 80 female players and millions of viewers through streaming and social media.
Ashraye Lalani, Director – Technology and Growth at Crayons Advertising, said:
“Cricket is not just a game in India—it is a national obsession and a unifying cultural thread. By stepping into this dynamic arena through the New Delhi Tigers, we are bringing the same creative energy and purpose-driven focus that define Crayons as a brand. Our aim is to foster talent, ignite city pride, and offer cricket fans an unforgettable sporting experience.”
Crayons is already known for its contribution to sports development through initiatives like the Crayons Academy for Skills and Excellence, which recently launched India’s first Joe Root Academy.
The move also enables Crayons to expand its regional media presence via Prime TV, OTT platforms, and OOH channels, creating integrated opportunities that align with its business and branding goals.
With an ambitious vision, energetic leadership, and a focus on regional pride, the New Delhi Tigers aim to make a powerful mark in the growing regional T20 cricket landscape.