Electric mobility startup River has announced the appointment of Ananya Agrawal as its new Head of Marketing, a move aimed at strengthening the company’s brand positioning and accelerating growth in the competitive electric vehicle (EV) market.
Sharing the news on LinkedIn, Agrawal said,
“Excited to share that I’ve joined River as Head of Marketing. Flow, folks, and freedom aren’t just what we stand for — they’re the current shaping how we build, move, and connect. Grateful to be part of this journey where purpose meets design.”
Professional Background:
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TVS Motor Company – Global Head of Digital Marketing & Media (Premium Business) since December 2022
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AB InBev India – Head of Media and Martech
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Royal Enfield – Over five years in multiple roles, including Global Marketing Manager, where he led paid marketing strategies, integrated planning, and media-tech initiatives
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Early career at Reprise Media, Mudra Communications, and Mogae Digital
Expertise and Impact:
Agrawal brings over a decade of experience in automotive, FMCG, and digital-first businesses, specializing in brand building, product marketing, customer experience, and digital transformation.
His appointment is expected to bolster River’s marketing strategy, integrating creative storytelling with data-driven decision-making as the company scales its flagship Indie electric scooter and explores new innovations.
About River:
River has built a strong identity in the EV sector as a design-forward, purpose-driven brand, blending technology and aesthetics to redefine electric mobility in India.
