Wavemaker India has announced the promotion of Dhiraaj K Kesaria to Senior Business Director, recognizing his significant contributions to the agency’s growth and client success. Kesaria shared the news via LinkedIn, stepping up from his previous role as Business Director, which he held since February 2023.
In his earlier role, Kesaria spearheaded integrated media and strategy planning for marquee accounts including LinkedIn, Dream11, BCCI, Bisleri, Franklin Templeton, Sharekhan, Zydus Healthcare, and Zydus Lifesciences, managing annual revenues of over ₹350 crore. He led high-performing teams, drove impactful campaigns, and contributed to award-winning work, including a Gold at the Emvies and the Grand Prix at the Abby’s for Dream11.
Kesaria first joined Wavemaker in 2020 as Associate Business Director for L’Oréal, handling campaigns worth ₹60 crore annually. Prior to rejoining, he was Director – Media Planning at Starcom, where he managed brands like Jeep, Ana Oils, and Vadilal Ice Cream with a business volume exceeding ₹150 crore. His career also includes leadership roles at Ventures Advertising and Pressman Advertising Limited.
With nearly two decades of expertise in media strategy, planning, and account leadership, Kesaria’s elevation underlines Wavemaker’s focus on nurturing leadership talent and delivering innovative client solutions.
