Infectious Advertising Appoints Smriti Tewari as Business Head

Infectious Advertising, a leading independent creative agency in India, has appointed Smriti Tewari as its new Business Head.
Tewari brings over 13 years of experience in advertising and marketing, with a rich background in brand strategy, creative communication, and integrated marketing. Her professional journey includes previous stints at prominent agencies such as Ogilvy, FCB, The Minimalist, and VML, where she partnered with major global and Indian brands like Honda Cars, BMW, KFC, Dulux Paints, and Colgate Palmolive.
Siddhartha Singh, Managing Partner & COO of Infectious Advertising, stated that Tewari will play a pivotal role in strengthening client relationships, unlocking new opportunities, and shaping work that is both effective and achieves ‘Virality’.
Tewari expressed her enthusiasm, noting that she is “eager to learn from the greats” and collectively elevate the agency through creativity and client focus. Her experience spans integrated mandates across ATL, BTL, and social media, along with driving new business and managing end-to-end brand campaigns across diverse sectors.