KULT Appoints Adyasha Roy Tomar as Head – Creative and Brand Communication

KULT, the beauty-tech platform, has appointed seasoned creative director and writer Adyasha Roy Tomar as its Head – Creative and Brand Communication. With over 12 years of experience shaping campaigns for major brands, she will now lead KULT’s creative vision, communication strategy, and narrative development to align with the brand’s mission of inclusive, intelligent beauty discovery. Her appointment follows recent key hires in Marketing (Ravish Kumar Chaubey) and Business (Rishi Patnaik) as KULT prepares for rapid growth.