YAAP Appoints Vidooly Founder Nishant Radia as Head of Platforms; Launches Noida Tech Hub

YAAP, an independent digital and content marketing group, has announced two major leadership appointments to spearhead its transition into a product-led business. Nishant Radia, the founder of video analytics platform Vidooly, joins as Head of Platforms, where he will oversee the development of proprietary technology in influencer marketing and brand analytics. Simultaneously, Ajay Mishra has been appointed as Chief Technology Officer (CTO) to lead the group’s overall AI and data infrastructure roadmap. These appointments coincide with the inauguration of a dedicated Tech Hub in Noida, which will serve as the central nerve center for AI innovation, data science, and product engineering across YAAP’s global offices in Dubai, Southeast Asia, and India.