AHMEDABAD — Zydus Wellness has appointed Adhir Anand as its new Head of Media & Digital, effective March 17, 2026. A veteran with over 16 years of experience, Anand will lead the company’s digital transformation and consumer engagement strategies for its portfolio of health and wellness brands.
Experience and Expertise
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Previous Role: Most recently, Anand spent seven years at Wavemaker, where he served as General Manager.
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Career Pedigree: His extensive background includes senior stints at Dentsu Webchutney, The Glitch, and Fresh Lime Media.
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Brand Portfolio: Over nearly two decades, he has managed high-profile accounts across diverse sectors, including Mondelez, L’Oréal, ITC, Canon, and IndusInd Bank.
Strategic Mandate at Zydus
At Zydus Wellness—the parent company of iconic brands like Sugar Free, Complan, Nycil, and Everyuth—Anand is tasked with:
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Digital Storytelling: Building “sharper media thinking” to strengthen consumer connections in an increasingly digital-first market.
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Omnichannel Strategy: Overseeing multimedia marketing, digital planning, and social media management to drive growth across the wellness segment.
