SINGAPORE/NEW DELHI — Ad-tech major Affle (India) Limited has announced a major leadership realignment as Co-founder and Director Anuj Kumar prepares to step down from all executive and non-executive roles, effective April 16, 2026.
The transition marks the end of a two-decade stint for Kumar, who joined the company in April 2006. While the decision is personal, Kumar—currently Affle’s largest individual shareholder—will remain closely tied to the firm’s future as a long-term investor.
A Structured Succession
To ensure “execution momentum,” the company has already outlined a new leadership map:
-
North America: Growth will be led by Sameer Sondhi (CEO, North America), leveraging 25 years of global industry experience.
-
India & Emerging Markets: Operations remain under Vipul Kedia (COO, Emerging Markets), supported by newly onboarded Chief Revenue Officer Gulrez Alam.
-
AI Initiatives: Viraj Sinh will continue to anchor the global rollout of AI-powered strategic initiatives.
Leadership Reflections
“Kumar’s long-term conviction has inspired his recent investments… he has been instrumental in ensuring a smooth leadership transition,” said Anuj Khanna Sohum, Chairperson and CEO of Affle.
Kumar noted that while the decision was difficult, it allows him to pursue other passions after building Affle from a startup to a globally listed entity. “A co-founder’s commitment is never-ending,” Kumar stated, affirming his confidence in the current leadership’s “3i 10x growth journey.”
