SAN FRANCISCO – In a significant departure for Elon Musk’s social media platform, Angela Zepeda has resigned from her role as Global Marketing Lead at X (formerly Twitter). According to updates on her professional profile, Zepeda stepped down in February 2026, ending a tenure that began in September 2024.
Her exit leaves a critical vacancy in a position that had remained unfilled for nearly two years following Musk’s acquisition of the company in 2022.
A Brief but Crucial Tenure
Zepeda was hired to stabilize X’s brand image and bridge the gap with traditional advertisers. Her background brought a high level of corporate credibility to the platform:
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Industry Veteran: With over 25 years of experience, she is recognized for consumer-centric campaigns and digital marketing expertise.
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Previous Roles: Before joining X, she spent five years at Hyundai, serving as both Chief Marketing Officer (CMO) and Chief Creative Officer (CCO).
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Agency Background: Her career includes leadership roles at top-tier agencies such as Innocean, Lowe Campbell Ewald, and TBWA.
Challenges at X
During her time at X, Zepeda was tasked with navigating a turbulent advertising landscape marked by brand safety concerns and fluctuating platform policies. Her departure raises questions about X’s long-term marketing strategy, as the role has historically been difficult to maintain under the current ownership.
What’s Next for X?
The company has not yet announced a successor. Marketing analysts suggest that the next lead will face the uphill task of rebuilding trust with global ad agencies while managing the platform’s unique “free speech” positioning.
