SINGAPORE – Mastercard has announced the promotion of Anoop Jose to the role of Director, Marketing Planning and Analysis for the APAC region. In this new capacity, Jose will collaborate with regional and market-specific teams to spearhead large-scale marketing initiatives and strategic planning across Asia-Pacific.
Prior to this elevation, Jose served as the B2B Marketing Manager for Mastercard ANZ (Australia and New Zealand). His promotion reflects a steady trajectory within the company, where he has been a key contributor for nearly three years.
Professional Background & Expertise
Anoop Jose brings a robust background in agency-side strategy and corporate marketing to his new regional leadership role:
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Mastercard Tenure: Nearly 3 years, progressing from regional B2B management to APAC-wide strategic planning.
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Agency Experience: Formerly served as Account Director at Dentsu International, providing him with a deep understanding of brand scaling and client relations.
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Core Focus: His new role will emphasize data-driven marketing analysis and the integration of regional campaigns across diverse APAC markets.
Industry Context: The APAC region remains a high-growth territory for Mastercard, requiring sophisticated marketing alignment to navigate varying regulatory and consumer landscapes.
