CUPERTINO – In a high-profile executive hire, Apple has appointed Lilian Rincon as Vice President of Product Marketing for Artificial Intelligence. The move comes as Apple continues to aggressively restructure its AI leadership team and expand its consumer-facing machine learning capabilities.
Rincon joins Apple after nearly a decade at Google, where she served as a Senior Director and led product development for major consumer platforms, including Google Assistant and Google Shopping. At Apple, she will report directly to Greg “Joz” Joswiak, the company’s Senior Vice President of Worldwide Marketing.
A Career Built on Conversational AI
Rincon is widely recognized for her expertise in scaling global product organizations. Her professional background includes:
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Google (2017–2026): Spearheaded core AI features for Assistant and managed the evolution of Google’s e-commerce search and shopping experiences.
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Skype & Microsoft: Held leadership roles focused on real-time communications and consumer software before joining Google.
This appointment is seen as a strategic step for Apple as it integrates more advanced generative AI features across its ecosystem—including iOS, macOS, and Siri—ahead of its upcoming developer conferences.
