MUMBAI (Feb 9, 2026) – Casio India has officially launched its latest marketing campaign, “Never Just One,” to introduce the new AQ-240 series. Part of the brand’s “Future Classics” lineup, the campaign targets Gen Z and millennial consumers by celebrating the fluid, multifaceted identities of modern youth.
The campaign, conceptualized by Homegrown and directed by Varsha Patra, features a film that blends urban youth culture with the “retro-modern” aesthetic of the new timepieces.
The AQ-240: A Study in Duality
The AQ-240 series is a reimagining of the classic AQ-230, maintaining the vintage “TV-shaped” dial while adding contemporary refinements:
-
Dual Display: Combines traditional analog hands with a digital screen for dual-time tracking.
-
Design: Features a slightly rectangular face with rounded resin cases and a “sun-ray” finish on the dial.
-
Build: Lightweight (51g) with stainless steel bands and 50-meter water resistance.
Pricing and Variants in India
The series is available in three distinct metallic colorways, tailored for both formal and street-style wear:
| Model | Variant | MRP (Incl. Taxes) |
| AQ-240E-7ADF | Silver Dial / Silver Band | ₹4,995 |
| AQ-240E-3ADF | Teal-Blue Dial / Silver Band | ₹4,995 |
| AQ-240EG-9ADF | Gold Dial / Gold-Tone Band | ₹6,995 |
Executive Perspective
Takuto Kimura, Managing Director of Casio India, stated that the AQ-240 embodies the spirit of a generation that refuses to be defined by a single expression. “By introducing this bold new silhouette, we honor Casio’s legacy of innovation while staying attuned to the aspirations of modern India,” Kimura noted.
