MUMBAI (Mar 2, 2026) — Aditya Birla Fashion and Retail Limited (ABFRL) has appointed Pranchal Srivastava as the Chief Business Officer (CBO) & Business Head for its premium multi-brand retail chain, The Collective, and its Mono Brands portfolio.
Leadership Transition
Srivastava makes a strategic return to an operating leadership role after spending four years at the Aditya Birla Group (ABG) Chairman’s Office.
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The New Role: As CBO, he will oversee the full P&L and strategic expansion of ABFRL’s luxury and international brands, which include Polo Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.
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Mandate: He will lead a team of over 600 employees across 50+ destinations, focusing on strengthening premium positioning and accelerating the company’s omni-channel presence.
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Strategic Perspective: Srivastava noted that his time at the Chairman’s Office “sharpened his focus on portfolio choices and capital allocation,” a perspective he now aims to bring closer to the customer and daily store operations.
Career Background
A seasoned leader with over 15 years of experience, Srivastava has a proven track record in scaling consumer businesses.
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Aditya Birla Group: Served as Senior Vice President in the Chairman’s Office, acting as a strategic think tank for the group’s fashion, jewelry, and textile verticals.
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Prior Experience: He previously held leadership roles at Accenture Strategy (as Principal/Director), TVS Motor Company (as Country Head – Africa), and Hero MotoCorp.
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Education: He is an alumnus of the Indian School of Business (ISB) and holds a B.Tech from the Vellore Institute of Technology (VIT).
The appointment comes at a time when the Indian luxury market is experiencing rapid growth, with ABFRL positioning itself as the primary partner for global high-end labels.
