MUMBAI – Mirc Electronics Ltd., the parent company of the iconic 45-year-old Indian brand Onida, has appointed veteran industry leader Gunjan Srivastava as its new Chief Executive Officer (CEO) and Managing Director (MD). The move is seen as a high-stakes effort to revitalize the brand and reclaim its dominance in the competitive Indian consumer electronics market.
Srivastava joins Mirc Electronics following a highly successful 12-year stint at BSH Home Appliances, where he served as CEO for both the India and UK & Ireland markets. He is widely credited with establishing BSH’s operational footprint and scaling its service networks from the ground up.
Executive Profile: Gunjan Srivastava
| Attribute | Details |
| New Role | CEO & Managing Director, Mirc Electronics (Onida) |
| Past Experience | CEO of BSH UK & Ireland; CEO of BSH India |
| Core Expertise | Consumer Marketing, Strategic Turnarounds, Post-Merger Integration |
| Notable Past Employers | Bosch, Siemens, Philips, Sennheiser, Apollo Health |
Reviving an Iconic Legacy
The appointment comes at a critical juncture for Onida, a brand once synonymous with the “Neighbour’s Envy, Owner’s Pride” campaign. Srivastava’s primary mission is to restore the company’s prominence in the Television (TV) and Audio segments, leveraging his deep background in sales, distribution, and business management.
In a recent statement, Srivastava expressed confidence in the company’s future:
“With the support of our team, shareholders, and new investors, I am confident we can transform Mirc Electronics and unlock its full potential.”
Strategic Roadmap
Market analysts expect Srivastava to focus on several key pillars to drive the turnaround:
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Brand Revitalization: Modernizing the Onida identity for a younger, tech-savvy demographic.
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Product Innovation: Strengthening the R&D pipeline for smart TVs and premium audio gear.
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Network Expansion: Leveraging his experience at BSH to optimize sales and service distribution across India.
With new investors reportedly backing this transition, the industry is watching closely to see if the “Devil” (Onida’s famous mascot) can once again capture the Indian living room.
